The reality design Logos tourism and its relationship with the local environment Lena emad fathe

Abstract

    The term " Tourism" has appeared in England  during eighteenths century  as to express  about scientific tour  that entailed the English youths to make tours to European states . Then France  has used it as to indicate that every individual should do that as to achieve personal enjoyment. The term gets flourished in twentieth  century  an it is later called as a tourism. It is believed that tourism  would be a grand industry  in the world.

 The development in tourism  accompanied with  the need to tourism circulation  as to attract  the public  and motivate them  to practice a tourist activity in these areas.    Hence , the informational means  where  designer plays an essential role  by designing  all requirements of circulation works , top of which is the  design  of slogan that represented as an identity for tourism institution.

 Slogan designed almost depends on  excitement of feelings  that being considered  as an important means  in the tourism field , besides,  the slogan indicates to the activity of tourism  and it is an identity  for any project or commercial establishment. The slogan of the location is the first things that attract the visitors   and the agent. It gives a glimpse  about this establishment.

Based on what has aforesaid , the research  comes with the title  "  the reality of  tourism slogans designing and its relations  with the surrounding environment.  The research lies into two chapters , the first chapter  alludes at the problem of the research  and its importance. The  goals of the research lies in: 1- knowing international slogans designing 2- knowing  the relationship of local values with slogan design.